What does "negative space" refer to in floral design?

In floral design, "negative space" refers to the empty areas surrounding the focal elements of an arrangement. It plays a crucial role in achieving balance and harmony within the composition. Negative space allows the eye to rest and highlights the focal points of the design, making them stand out more effectively. By incorporating negative space, a florist can create a sense of openness and enhance the overall visual impact of the arrangement. This concept helps maintain a well-proportioned look, drawing attention not only to the flowers and greenery used but also to the way they interact with the space around them.