What does the term "intensity" refer to in color theory?

The term "intensity" in color theory specifically refers to the brightness or darkness of a hue. Intensity affects how vibrant or muted a color appears. A color with high intensity is vivid and strong, while a color with low intensity appears more subdued or grayish. This characteristic is crucial for floral design because it influences the overall aesthetic and mood of an arrangement.

For instance, using high-intensity colors can create a lively and energetic look, while low-intensity colors may convey calmness or subtlety. Understanding and manipulating intensity allows designers to evoke specific feelings and reactions through their work. Other aspects of color theory, such as purity or emotional responses, represent different concepts that do not directly define intensity.