What does "vase life" refer to in floral terminology?

"Vase life" refers to the length of time that cut flowers remain fresh and viable after being placed in a vase. This concept is crucial for florists because it directly impacts customer satisfaction and the overall effectiveness of floral arrangements. A longer vase life indicates that the flowers will continue to look appealing and maintain their quality for an extended period, which is especially important for events or gifts.

In practice, vase life can be influenced by various factors, including flower species, storage conditions, water quality, and the use of preservatives. Florists focus on maximizing vase life to provide their clients with arrangements that not only have aesthetic appeal but also longevity. Understanding this term helps in making better choices in flower selection and arranging, ensuring that the customers enjoy their purchase as long as possible.