The main function of a retail florist centers around selling floral goods and services directly to consumers. This includes interacting with customers, understanding their floral needs, and providing personalized service through design and selection. Retail florists typically engage in creating arrangements for various occasions like weddings, anniversaries, and other events, but their primary role is to serve individual customers.
While designing floral arrangements is certainly a key aspect of what retail florists do, it is not the sole purpose. The logistics of flower delivery, while important, falls under a broader category of business operations rather than a defining function of a retail florist. Growing and cultivating flowers is a task typically associated with growers or wholesalers, not retail florists who focus on the retail side of the floral business. The essence of retail floristry is the direct connection to consumers and providing them with the products and experiences that meet their decorative or celebratory needs.