What is the primary purpose of floral design?

The primary purpose of floral design is to convey a message or emotion through arrangements. Floral design transcends mere decoration; it often serves as a powerful medium for communication. Through the selection of specific flowers, colors, shapes, and layouts, designers can evoke a range of emotions—happiness, love, sympathy, or celebration, for instance. Each arrangement can tell a story or symbolize something profound, making the emotional aspect of floral design a critical component.

While creating decorative elements for events, providing flowers for sale, and educating about plants are all important aspects of the floral industry, they primarily function as supportive roles to the deeper purpose of conveying meaning and sentiment through carefully crafted arrangements. Essentially, floral design blends artistry with emotion, aiming to resonate with the audience on a personal level, which is the core of the practice.