What is the purpose of framing in floral design?

Framing in floral design serves the primary purpose of directing attention to the focal point of an arrangement, which is often located in the center. By using elements such as greenery, height, or color that encircle or support the central flowers, a designer effectively draws the viewer's eye toward that specific area. This technique can enhance the visual impact of the arrangement and create a sense of balance and harmony.

In contrast, organizing flowers by size focuses more on the structural aspect of the bouquet rather than the visual emphasis. Creating a contrasting background is important for making certain elements stand out, but it does not encompass the broader objective of framing. Enhancing the durability of the arrangement is a practical consideration that pertains to the longevity of the flowers, rather than the artistic intention of guiding the viewer’s gaze. Thus, the main function of framing is to elevate the importance of the centerpiece, ensuring that it captures the audience's attention effectively.