What temperature range is recommended for the refrigeration of fresh floral products?

The recommended temperature range for refrigerating fresh floral products is crucial for maintaining their freshness and prolonging their life. A temperature of 38-40 degrees Fahrenheit is optimal because it is cool enough to slow down respiration and water loss in the flowers, which helps preserve their vibrancy and structural integrity. This temperature range also reduces the risk of chilling injury that can occur in colder temperatures, which can damage delicate floral tissues and lead to wilting or browning.

By keeping floral products within this range, florists can extend the vase life of flowers significantly, allowing them to remain attractive for longer periods. Ensuring that the refrigeration is within 38-40 degrees Fahrenheit strikes a balance between keeping flowers fresh while avoiding the potential negative effects of temperatures that are too cold. This understanding is vital for floral design professionals who want to offer their clients the best possible products.